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TEC starts alliance with Italian Team Androni Giocattoli Signs sponsorship deal for helmets and sunglasses “Signing a deal with Team Androni Giocattoli is a part of our global mission to market TEC – our new brand of accessories,” explains Cycleurope AB’s CEO Tony Grimaldi.
Team Androni Giocattoli today consists of 18 cyclists who have enjoyed great success in such races as the Giro d´Italia, where they have won numerous stages down through the years. Lars Svalin, Group Product Manager TEC and Spectra, is extremely happy with the new deal.“Team Androni is highly respected within the sport of cycling. It's great to be part of a team at the highest level and with a great attitude and image. The deal for us is an important investment in our work to market the brand. It increases our visibility in the marketplace and also gives us the opportunity to utilise their involvement toward further developing our products.”
Gianni Savio, Team Manager for Androni Giocattoli, is also satisfied with the new sponsorship deal. “The products from TEC more than meet our requirements and the cyclists are extremely happy
after having tested both the Quadriga helmets and sunglasses. We already have a very close alliance in place with Bianchi, which is also a part of the Cycleurope Group”.
The deal, which runs over 2014 and 2015, covers TEC’s top QUADRIGA helmet model and the TEC SOMNIO and UMBRA sunglasses.
For further details please contact
Cycle Europé / TEC
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